[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"{\"resolve_links\":\"url\",\"resolve_relations\":[\"BlockWorkList.works\"],\"version\":\"published\"}\u002Fblog\u002Fbuild-more-empathy-with-our-clients":3,"related-posts:111630392722396:Ventures,Partnership":392,"sb-stories:{\"by_uuids_ordered\":\"36df932e-affc-477e-8640-9e602c99b4f5,dc7a2eca-f024-4940-9aab-44f5d2e4f024,ce2c41cd-a9d6-45c2-b8b9-6c3e3dd83704\",\"content_type\":\"ContentTypeBlogPost\",\"page\":1,\"per_page\":12,\"sort_by\":\"first_published_at:desc\",\"starts_with\":\"blog\u002F\",\"version\":\"published\"}":1081,"inline-svg-https:\u002F\u002Fa.storyblok.com\u002Ff\u002F179979\u002Fx\u002F1979b6a64e\u002Fgrade.svg":1556},{"data":4,"headers":369},{"story":5,"cv":366,"rels":367,"links":368},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":349,"full_slug":350,"sort_by_date":351,"position":352,"tag_list":353,"is_startpage":345,"parent_id":361,"meta_data":32,"group_id":362,"first_published_at":363,"release_id":32,"lang":364,"path":32,"alternates":365,"default_full_slug":32,"translated_slugs":32},"How Building In-House Products Helped Us Build More Empathy with Our Clients","2025-11-12T10:25:13.842Z","2026-03-31T04:20:31.381Z","2026-03-31T04:20:31.407Z",111630392722396,"eac4f6a6-0f01-4c16-a728-23a97e47cb25",{"_uid":13,"title":14,"metatags":15,"component":21,"topicTags":22,"contentText":25,"headerImage":340,"introduction":346,"shareNetworks":347},"847833eb-be31-438d-8bf8-1bf2f7f14aa5","",{"_uid":16,"title":6,"plugin":17,"og_image":18,"og_title":6,"description":19,"twitter_image":18,"twitter_title":6,"og_description":20,"twitter_description":20},"32d44ffe-67b9-4862-9f3f-25ee47ce63f1","seo_metatags","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F179979\u002F5472x3648\u002Fa8fd21e3e2\u002Fdesign-meeting.jpg","At Grade, we’ve created our own products a few times over the years, and this has fundamentally changed how we understand our clients - not just what they need, but what it feels like to be in their shoes.","Grade shares its experience when building its own in-house products.","ContentTypeBlogPost",[23,24],"Ventures","Partnership",{"type":26,"content":27},"doc",[28,44,53,61,69,77,107,109,111,113,122,142,150,169,177,179,180,182,191,199,207,237,245,247,248,250,259,267,275,283,291,293,294,296,305,313,332],{"type":29,"attrs":30,"content":33},"heading",{"level":31,"textAlign":32},3,null,[34],{"text":35,"type":36,"marks":37},"1. 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It’s a humbling reminder of how hard it is to keep rigour and intent alive across every stage of a build. Personally, I’ve behaved terribly when we’re working on our own thing, as I’m sure the team would attest to! Changed scope without testing things properly, made assumptions, ignored resource bookings…!!",[59],{"type":39,"attrs":60},{"color":41},{"type":45,"attrs":62,"content":63},{"textAlign":32},[64],{"text":65,"type":36,"marks":66},"It forces a sharper awareness of time and output. When you’re both the client and the maker, you see every hour as a spend, not just of money, but of opportunity. Every feature, refinement, or rework is a decision about where value lives. You start to weigh the cost of doing against the cost of delay, and you begin to see how precious focused effort really is.",[67],{"type":39,"attrs":68},{"color":41},{"type":45,"attrs":70,"content":71},{"textAlign":32},[72],{"text":73,"type":36,"marks":74},"Conversely - you realise that sometimes, you just need time to consider. So when we, as a supplier, are chasing feedback\u002Freviews, sometimes the cogs need more time to turn when collating comments from everyone. ",[75],{"type":39,"attrs":76},{"color":41},{"type":45,"attrs":78,"content":79},{"textAlign":32},[80,85,91,96,102],{"text":81,"type":36,"marks":82},"This experience also cemented something else for us: that ",[83],{"type":39,"attrs":84},{"color":41},{"text":86,"type":36,"marks":87},"product and marketing are inseparable",[88,90],{"type":39,"attrs":89},{"color":41},{"type":43},{"text":92,"type":36,"marks":93},". You can build something exceptional, but it means nothing if it doesn’t reach the right people in the right way. The story, timing, and pathways to adoption are as much part of the product as the code itself. That realisation shaped one of our core offerings at Grade: ",[94],{"type":39,"attrs":95},{"color":41},{"text":97,"type":36,"marks":98},"strategic product marketing",[99,101],{"type":39,"attrs":100},{"color":41},{"type":43},{"text":103,"type":36,"marks":104},". Because building something great is only half the job, the rest is making sure people understand it, trust it, and choose it.",[105],{"type":39,"attrs":106},{"color":41},{"type":45,"attrs":108},{"textAlign":32},{"type":110},"horizontal_rule",{"type":45,"attrs":112},{"textAlign":32},{"type":29,"attrs":114,"content":115},{"level":31,"textAlign":32},[116],{"text":117,"type":36,"marks":118},"2. We stopped designing for approval and started designing for outcomes",[119,121],{"type":39,"attrs":120},{"color":41},{"type":43},{"type":45,"attrs":123,"content":124},{"textAlign":32},[125,130,137],{"text":126,"type":36,"marks":127},"When you build for clients, it’s easy to fall into the rhythm of presentation cycles: showing progress, seeking alignment, iterating through feedback. When you build for yourself, that layer disappears. You’re not trying to impress anyone; you’re trying to make something ",[128],{"type":39,"attrs":129},{"color":41},{"text":131,"type":36,"marks":132},"work",[133,135],{"type":39,"attrs":134},{"color":41},{"type":136},"italic",{"text":138,"type":36,"marks":139},".",[140],{"type":39,"attrs":141},{"color":41},{"type":45,"attrs":143,"content":144},{"textAlign":32},[145],{"text":146,"type":36,"marks":147},"That changes everything. You start designing for outcomes, not applause. You make decisions faster, validate ideas with smaller bets, and let real-world behaviour (not opinions!) guide the next iteration.",[148],{"type":39,"attrs":149},{"color":41},{"type":45,"attrs":151,"content":152},{"textAlign":32},[153,158,164],{"text":154,"type":36,"marks":155},"It’s a mindset we’ve carried into our client work. With corporate clients especially, this helps us push toward ",[156],{"type":39,"attrs":157},{"color":41},{"text":159,"type":36,"marks":160},"evidence over assumption",[161,163],{"type":39,"attrs":162},{"color":41},{"type":43},{"text":165,"type":36,"marks":166},". We use the same lean testing, validation and iteration patterns we use on our own products to help large organisations move faster. It’s helped us teach teams to act more nimbly within enterprise structures: to test, learn, and evolve rather than plan endlessly and ship too late.",[167],{"type":39,"attrs":168},{"color":41},{"type":45,"attrs":170,"content":171},{"textAlign":32},[172],{"text":173,"type":36,"marks":174},"By building in-house, we’ve lived the friction of getting things live, the anxiety of feedback, and the thrill of quick wins. So when we help our corporate partners shift gears, we’re not speaking theory, we’re sharing mexperience.",[175],{"type":39,"attrs":176},{"color":41},{"type":45,"attrs":178},{"textAlign":32},{"type":110},{"type":45,"attrs":181},{"textAlign":32},{"type":29,"attrs":183,"content":184},{"level":31,"textAlign":32},[185],{"text":186,"type":36,"marks":187},"3. 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And if there are topics or guests you'd like us to explore, ",{"text":615,"type":36,"marks":616},"we'd love to hear from you.",[617],{"type":463,"attrs":618},{"href":619,"uuid":620,"anchor":32,"custom":621,"target":467,"linktype":622},"\u002Fcontact","521f5b91-48db-4b3f-984f-f5e32381ef73",{},"story","Listen to Digital for Good","Grade Launches Digital for Good: A Podcast on Digital Strategy, Leadership & Impact",{"_uid":626,"title":627,"plugin":17,"og_image":628,"og_title":624,"description":629,"twitter_image":628,"twitter_title":630,"og_description":631,"twitter_description":632},"53f15ef3-e2fd-49a2-83ba-efa13c287002","Grade Launches Digital for Good, A Podcast on Digital Strategy, Leadership & Impact","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F179979\u002F1200x630\u002F3460ad9b1a\u002Fdigital_for_good_opengraph_1200x630.png","Grade has launched Digital for Good, a new podcast exploring digital strategy, leadership, AI, customer experience and organisational transformation. 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Listen to conversations with Ian Shimizu and Simon Morgan, with more episodes coming soon.",[23,24,634,635,636,637,638,639,640,641],"Growth","Tech for Good","New Business","Company News","Made By Grade","Digital Products For Good","Digital Transformation","Australian Digital Agency",{"type":26,"content":643},[644],{"type":45,"attrs":645},{"textAlign":32},{"id":647,"alt":648,"name":14,"focus":14,"title":624,"source":649,"filename":650,"copyright":651,"fieldtype":343,"meta_data":652,"is_external_url":345},200386685668474,"soundwaves in pink on plum background","www.grade.net.au","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F179979\u002F1920x1080\u002F7c091ef1b5\u002Fblog-digital-for-good-podcast-launch.png","Grade",{"alt":648,"title":624,"source":649,"copyright":651},"Some of the best conversations we have at Grade happen long before a project begins...",[348],"digital-for-good-podcast-launch","blog\u002Fdigital-for-good-podcast-launch","2026-07-20",-270,[641,660,661,354,356,639,662,663,664,638,24,359,665,635],"Australian Digital Studio","B Corp","Digital Strategy","ESG","Impact","Strategy ","91415576-e22a-4f73-9a66-b02a61963da0","2026-07-20T05:41:00.000Z",[],{"name":670,"created_at":671,"published_at":672,"updated_at":673,"id":674,"uuid":675,"content":676,"slug":832,"full_slug":833,"sort_by_date":32,"position":834,"tag_list":835,"is_startpage":345,"parent_id":361,"meta_data":32,"group_id":836,"first_published_at":837,"release_id":32,"lang":364,"path":32,"alternates":838,"default_full_slug":32,"translated_slugs":32},"Grade Partners with 3T to Support Transparent Climate Investment","2026-04-21T05:48:01.368Z","2026-04-22T02:59:55.911Z","2026-04-22T02:59:55.926Z",168185370101005,"dc7a2eca-f024-4940-9aab-44f5d2e4f024",{"_uid":401,"body":677,"title":14,"metatags":812,"component":21,"topicTags":819,"contentText":822,"headerImage":826,"introduction":14,"shareNetworks":831},[678],{"_uid":404,"lead":679,"text":680,"headline":14,"alignment":497,"component":498,"isPageTitle":556,"showDivider":345,"useWideText":345,"useLargerTitle":345},"Grade is pleased to announce a new partnership with 3T, a global startup headquartered in Singapore developing and managing carbon offset projects across Africa.",{"type":26,"content":681},[682,702,710,718,726,734,746,754,765,776,786],{"type":45,"attrs":683,"content":684},{"textAlign":32},[685,690,697],{"text":686,"type":36,"marks":687},"Founded by Ian Shimizu, who leads the company as CEO along with Jo Choi, CFO and COO, and Solo Yamoah, CDO, ",[688],{"type":39,"attrs":689},{"color":41},{"text":531,"type":36,"marks":691},[692,695],{"type":463,"attrs":693},{"href":535,"uuid":32,"anchor":32,"custom":694,"target":467,"linktype":468},{},{"type":39,"attrs":696},{"color":41},{"text":698,"type":36,"marks":699}," works directly on the ground to create and manage nature-based carbon projects, including large-scale tree planting initiatives. 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This work will lay the foundation for the potential development of a digital platform designed to provide clear, transparent reporting to project investors.",[724],{"type":39,"attrs":725},{"color":41},{"type":45,"attrs":727,"content":728},{"textAlign":32},[729],{"text":730,"type":36,"marks":731},"On the partnership, Grade’s CEO and Founder Matt Bachle shared;",[732],{"type":39,"attrs":733},{"color":41},{"type":735,"content":736},"blockquote",[737],{"type":45,"attrs":738,"content":739},{"textAlign":32},[740],{"text":741,"type":36,"marks":742},"The work 3T does makes a tangible positive impact to the environment, and the communities in which it works. Communicating that impact clearly, and in an engaging manner, will help the organisation reach a wider audience, which in turn create opportunities to grow their projects materially. We’re incredibly excited to partner with the team.",[743,745],{"type":39,"attrs":744},{"color":41},{"type":136},{"type":45,"attrs":747,"content":748},{"textAlign":32},[749],{"text":750,"type":36,"marks":751},"Echoing that sentiment, 3T's Ian Shimizu added;",[752],{"type":39,"attrs":753},{"color":41},{"type":735,"content":755},[756],{"type":45,"attrs":757,"content":758},{"textAlign":32},[759],{"text":760,"type":36,"marks":761},"Our local team members do incredible work every day, bringing communities together and shaping our projects. That work deserves a voice and a spotlight, and Grade is the ideal partner to deliver our message in a consistent and compelling way. 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