[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"{\"resolve_links\":\"url\",\"resolve_relations\":[\"BlockWorkList.works\"],\"version\":\"published\"}\u002Fblog\u002Fnavigating-greenwashing-in-marketing-communications":3,"related-posts:467194382:Climate Tech,ESG,Marketing Communications,Partnership,Growth,Sustainability":537,"sb-stories:{\"by_uuids_ordered\":\"36df932e-affc-477e-8640-9e602c99b4f5,d15293c1-bfaf-4a87-aa36-8547825cdb3c,dc7a2eca-f024-4940-9aab-44f5d2e4f024\",\"content_type\":\"ContentTypeBlogPost\",\"page\":1,\"per_page\":12,\"sort_by\":\"first_published_at:desc\",\"starts_with\":\"blog\u002F\",\"version\":\"published\"}":1339,"inline-svg-https:\u002F\u002Fa.storyblok.com\u002Ff\u002F179979\u002Fx\u002F1979b6a64e\u002Fgrade.svg":1912},{"data":4,"headers":514},{"story":5,"cv":511,"rels":512,"links":513},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":502,"full_slug":503,"sort_by_date":44,"position":504,"tag_list":505,"is_startpage":498,"parent_id":506,"meta_data":44,"group_id":507,"first_published_at":508,"release_id":44,"lang":509,"path":44,"alternates":510,"default_full_slug":44,"translated_slugs":44},"Navigating Greenwashing in Marketing Communications","2024-03-26T04:25:27.592Z","2025-03-31T06:51:24.000Z","2024-05-02T01:36:30.447Z",467194382,"898e65c2-e470-4c03-81c2-580cee090c84",{"_uid":13,"title":6,"metatags":14,"component":20,"topicTags":21,"contentText":28,"headerImage":492,"introduction":499,"shareNetworks":500},"847833eb-be31-438d-8bf8-1bf2f7f14aa5",{"_uid":15,"title":16,"plugin":17,"og_image":18,"og_title":18,"description":19,"twitter_image":18,"twitter_title":18,"og_description":18,"twitter_description":18},"32d44ffe-67b9-4862-9f3f-25ee47ce63f1","Navigating Greenwashing In Marketing Communications","seo_metatags","","What is Greenwashing? We share tips for understanding greenwashing and ways to avoid it.","ContentTypeBlogPost",[22,23,24,25,26,27],"Climate Tech","ESG","Marketing Communications","Partnership","Growth","Sustainability",{"type":29,"content":30},"doc",[31,142,152,158,178,183,187,192,196,201,219,224,252,257,273,278,282,287,291,298,388,405,410,414,419,439,444,448,453,469,474,478,482,486],{"type":32,"content":33},"paragraph",[34,37,47,49,55,57,63,69,73,75,79,85,89,95,99,101,105,110,114,116,120,126,130,132,136],{"text":35,"type":36},"I recently attended  a thought-provoking panel discussion on Greenwashing at the stunning ","text",{"text":38,"type":36,"marks":39},"Crystalbrook Byron",[40],{"type":41,"attrs":42},"link",{"href":43,"uuid":44,"anchor":44,"target":45,"linktype":46},"https:\u002F\u002Fwww.crystalbrookcollection.com\u002Fbyron",null,"_self","url",{"text":48,"type":36},", organised by B Local Northern Rivers. Moderated by the ever inspiring Pru Chapman, the event centered around the recently published draft guidance by the Australian Competition & Consumer Commission (",{"text":50,"type":36,"marks":51},"ACCC",[52],{"type":41,"attrs":53},{"href":54,"uuid":44,"anchor":44,"target":45,"linktype":46},"https:\u002F\u002Fwww.accc.gov.au\u002F",{"text":56,"type":36},") to combat 'greenwashing' and ensure businesses maintain integrity in their environmental and sustainability claims. The guidance is a response to the alarming findings of the ACCC's greenwashing internet sweep, which revealed that 57 percent of the businesses reviewed were potentially misleading consumers with their environmental claims. 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The Impact of Greenwashing ",{"type":32,"content":159},[160,162,166,172,176],{"text":161,"type":36},"Greenwashing involves promoting what a business claims to be doing for the environment without actually taking meaningful action. It's not always a deliberate act, but it can be equally damaging. The",{"text":58,"type":36,"marks":163},[164],{"type":61,"attrs":165},{"color":18},{"text":167,"type":36,"marks":168},"ACCC's recent sweep",[169],{"type":41,"attrs":170},{"href":171,"uuid":44,"anchor":44,"target":45,"linktype":46},"https:\u002F\u002Fwww.accc.gov.au\u002Fabout-us\u002Fpublications\u002Fgreenwashing-by-businesses-in-australia-findings-of-acccs-internet-sweep",{"text":58,"type":36,"marks":173},[174],{"type":61,"attrs":175},{"color":18},{"text":177,"type":36},"in October identified concerning claims in various sectors.",{"type":143,"attrs":179,"content":180},{"level":154},[181],{"text":182,"type":36},"2. Fear of \"Greenhushing\"",{"type":32,"content":184},[185],{"text":186,"type":36},"Some brands avoid talking about their sustainability efforts due to fear of being accused of greenwashing, which can lead to missed opportunities for positive change. Consistent, transparent communication around sustainability efforts can help build trust with your community, helping mitigate suspicion of seemingly “sudden\" announcements”.",{"type":143,"attrs":188,"content":189},{"level":154},[190],{"text":191,"type":36},"3. Consumer Demand for Transparency",{"type":32,"content":193},[194],{"text":195,"type":36},"As consumers become increasingly environmentally conscious, they are demanding honesty and transparency from businesses and brands in return. Businesses should substantiate their claims with reliable scientific reports, transparent supply chain information, third-party certifications, or other evidence.",{"type":143,"attrs":197,"content":198},{"level":154},[199],{"text":200,"type":36},"4. 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Know your Suppliers and Partners",{"type":32,"content":279},[280],{"text":281,"type":36},"Seeking partnership with aligned brands, really talking to partners and suppliers about their position on ESG issues, sustainable practices and accreditation in order to create a clear roadmap to credible sustainability practices.",{"type":143,"attrs":283,"content":284},{"level":154},[285],{"text":286,"type":36},"8. Think Sustainability Focused\" Over \"Sustainable”",{"type":32,"content":288},[289],{"text":290,"type":36},"The journey to becoming and maintaining sustainability is ever evolving. There is always more to learn, and we can always continue to improve - progress not perfection is the message to share. 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Strong leadership, clear strategy, organisational capability and a willingness to challenge assumptions continue to have a far greater impact than any individual platform or technology.",{"type":32,"attrs":590,"content":591},{"textAlign":44},[592],{"text":593,"type":36},"That's the conversation we want to have.",{"type":32,"attrs":595,"content":596},{"textAlign":44},[597],{"text":598,"type":36},"Our first two episodes set the tone for the series.",{"type":32,"attrs":600,"content":601},{"textAlign":44},[602,604,612,614,621,623,631,634],{"text":603,"type":36}," In the first, ",{"text":605,"type":36,"marks":606},"Simon Morgan",[607,611],{"type":41,"attrs":608},{"href":609,"uuid":44,"anchor":44,"custom":610,"target":45,"linktype":46},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsimonmorgan\u002F",{},{"type":151},{"text":613,"type":36},", Grade's Commercial Director and Partner at ",{"text":615,"type":36,"marks":616},"Agency Futures",[617],{"type":41,"attrs":618},{"href":619,"uuid":44,"anchor":44,"custom":620,"target":45,"linktype":46},"https:\u002F\u002Fagencyfutures.com\u002F",{},{"text":622,"type":36}," , sat down with our host and Grade's Founder ",{"text":624,"type":36,"marks":625},"Matt Bachle",[626,630],{"type":41,"attrs":627},{"href":628,"uuid":44,"anchor":44,"custom":629,"target":45,"linktype":46},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fmattbachle\u002F",{},{"type":151},{"text":58,"type":36,"marks":632},[633],{"type":151},{"text":635,"type":36},"to chat about why successful digital transformation starts long before technology enters the conversation, and why organisational capability is often the biggest determinant of success.",{"type":32,"attrs":637},{"textAlign":44},"left","BlockTextSection",{"_uid":641,"video":642,"component":644,"embedCode":645},"f64287b8-a83c-4b92-929d-66f77d3c0a1d",{"id":44,"alt":44,"name":18,"focus":44,"title":44,"source":44,"filename":18,"copyright":44,"fieldtype":496,"meta_data":643},{},"MediaVideo","\u003Ciframe width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FKE5LCyTqbFw?si=_qPKBOw_AxSOhHHa\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"_uid":647,"lead":18,"text":648,"headline":18,"alignment":638,"component":639,"isPageTitle":498,"showDivider":696,"useWideText":498,"useLargerTitle":498},"222ba927-d3d2-4f70-a067-d3cf456366ed",{"type":29,"content":649},[650,679,684,694],{"type":32,"attrs":651,"content":652},{"textAlign":44},[653,655,663,668,670,677],{"text":654,"type":36},"In the second, ",{"text":656,"type":36,"marks":657},"Ian Shimizu",[658,662],{"type":41,"attrs":659},{"href":660,"uuid":44,"anchor":44,"custom":661,"target":45,"linktype":46},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fian-shimizu-pughe-8558ba131\u002F",{},{"type":151},{"text":239,"type":36,"marks":664},[665],{"type":41,"attrs":666},{"href":660,"uuid":44,"anchor":44,"custom":667,"target":45,"linktype":46},{},{"text":669,"type":36}," CEO of ",{"text":671,"type":36,"marks":672},"3T",[673],{"type":41,"attrs":674},{"href":675,"uuid":44,"anchor":44,"custom":676,"target":45,"linktype":46},"https:\u002F\u002F3t.eco\u002F",{},{"text":678,"type":36}," joined Matt to explore why purpose and profit don't have to compete, sharing his perspective on building organisations that create both commercial success and lasting impact.",{"type":32,"attrs":680,"content":681},{"textAlign":44},[682],{"text":683,"type":36},"These conversations reflect the kinds of challenges we help organisations navigate every day, and they're just the beginning. Future episodes will feature leaders from across technology, business, government and the purpose sector, sharing practical insights, diverse perspectives and real experiences from the front line of digital change.",{"type":32,"attrs":685,"content":686},{"textAlign":44},[687,689,692],{"text":688,"type":36},"Our hope is that ",{"text":574,"type":36,"marks":690},[691],{"type":151},{"text":693,"type":36}," becomes more than just another business podcast. We want it to be a place for meaningful conversations that help leaders think differently about technology, strategy and the role digital can play in creating lasting impact.",{"type":143,"attrs":695},{"level":154,"textAlign":44},true,{"_uid":698,"video":699,"component":644,"embedCode":701},"2908c84b-5b40-4450-9509-22f1a644342f",{"id":44,"alt":44,"name":18,"focus":44,"title":44,"source":44,"filename":18,"copyright":44,"fieldtype":496,"meta_data":700},{},"\u003Ciframe width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fr_ybdMpvFCg?si=JEdo_dhB6iRfBD--\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>",{"_uid":703,"lead":704,"text":705,"headline":763,"alignment":638,"component":639,"isPageTitle":498,"showDivider":498,"useWideText":498,"useLargerTitle":498},"0c718fdf-b903-4515-a69e-168ebf583230","The first two episodes are available now.",{"type":29,"content":706},[707,729,749],{"type":32,"attrs":708,"content":709},{"textAlign":44},[710,714,716,720,721],{"text":711,"type":36,"marks":712},"Listen on Spotify:",[713],{"type":151},{"type":715},"hard_break",{"text":717,"type":36,"marks":718},"Digital for Good by Grade",[719],{"type":394},{"type":715},{"text":722,"type":36,"marks":723},"Listen here",[724,728],{"type":41,"attrs":725},{"href":726,"uuid":44,"anchor":44,"custom":727,"target":45,"linktype":46},"https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F033sjNa0mgJ6C7boOVDDcC",{},{"type":394},{"type":32,"attrs":730,"content":731},{"textAlign":44},[732,736,737,740,741],{"text":733,"type":36,"marks":734},"Watch on YouTube:",[735],{"type":151},{"type":715},{"text":717,"type":36,"marks":738},[739],{"type":394},{"type":715},{"text":742,"type":36,"marks":743},"Watch here",[744,748],{"type":41,"attrs":745},{"href":746,"uuid":44,"anchor":44,"custom":747,"target":45,"linktype":46},"https:\u002F\u002Fwww.youtube.com\u002F@grade_digitalproductsforgood",{},{"type":394},{"type":32,"attrs":750,"content":751},{"textAlign":44},[752,754],{"text":753,"type":36},"If you'd like to stay up to date with new episodes, subscribe on your preferred platform. And if there are topics or guests you'd like us to explore, ",{"text":755,"type":36,"marks":756},"we'd love to hear from you.",[757],{"type":41,"attrs":758},{"href":759,"uuid":760,"anchor":44,"custom":761,"target":45,"linktype":762},"\u002Fcontact","521f5b91-48db-4b3f-984f-f5e32381ef73",{},"story","Listen to Digital for Good","Grade Launches Digital for Good: A Podcast on Digital Strategy, Leadership & Impact",{"_uid":766,"title":767,"plugin":17,"og_image":768,"og_title":764,"description":769,"twitter_image":768,"twitter_title":770,"og_description":771,"twitter_description":772},"53f15ef3-e2fd-49a2-83ba-efa13c287002","Grade Launches Digital for Good, A Podcast on Digital Strategy, Leadership & Impact","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F179979\u002F1200x630\u002F3460ad9b1a\u002Fdigital_for_good_opengraph_1200x630.png","Grade has launched Digital for Good, a new podcast exploring digital strategy, leadership, AI, customer experience and organisational transformation. Listen to episodes featuring Ian Shimizu and Simon Morgan.","Grade launches Digital for Good","Discover Digital for Good, Grade's new podcast featuring conversations with leaders in digital strategy, technology and purpose-led organisations. The first episodes with Ian Shimizu and Simon Morgan are available now.","We've launched Digital for Good – a new podcast exploring digital strategy, leadership and organisational change. Listen to conversations with Ian Shimizu and Simon Morgan, with more episodes coming soon.",[774,25,26,775,776,777,778,779,780,781],"Ventures","Tech for Good","New Business","Company News","Made By Grade","Digital Products For Good","Digital Transformation","Australian Digital Agency",{"type":29,"content":783},[784],{"type":32,"attrs":785},{"textAlign":44},{"id":787,"alt":788,"name":18,"focus":18,"title":764,"source":789,"filename":790,"copyright":791,"fieldtype":496,"meta_data":792,"is_external_url":498},200386685668474,"soundwaves in pink on plum background","www.grade.net.au","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F179979\u002F1920x1080\u002F7c091ef1b5\u002Fblog-digital-for-good-podcast-launch.png","Grade",{"alt":788,"title":764,"source":789,"copyright":791},"Some of the best conversations we have at Grade happen long before a project begins...",[501],"digital-for-good-podcast-launch","blog\u002Fdigital-for-good-podcast-launch","2026-07-20",-270,[781,800,233,801,802,779,803,23,804,778,25,805,806,775],"Australian Digital Studio"," Best Practice","Digital Innovation","Digital Strategy","Impact"," Product Strategy","Strategy ","91415576-e22a-4f73-9a66-b02a61963da0","2026-07-20T05:41:00.000Z",[],{"name":811,"created_at":812,"published_at":813,"updated_at":814,"id":815,"uuid":816,"content":817,"slug":1163,"full_slug":1164,"sort_by_date":44,"position":1165,"tag_list":1166,"is_startpage":498,"parent_id":506,"meta_data":44,"group_id":1167,"first_published_at":1168,"release_id":44,"lang":509,"path":44,"alternates":1169,"default_full_slug":44,"translated_slugs":44},"The challenge isn't technology. It's organisational capability.","2026-06-11T06:18:49.431Z","2026-06-11T06:51:11.085Z","2026-06-11T06:53:33.104Z",186241554173443,"d15293c1-bfaf-4a87-aa36-8547825cdb3c",{"_uid":546,"body":818,"title":811,"metatags":1140,"component":20,"topicTags":1148,"contentText":1150,"headerImage":1154,"introduction":1161,"shareNetworks":1162},[819,1124],{"_uid":820,"lead":18,"text":821,"columns":1123,"headline":18,"alignment":638,"component":639,"isPageTitle":498,"showDivider":696,"useWideText":498,"useLargerTitle":498},"64c2bad3-445f-4fad-86e2-6bdabb8e5e71",{"type":29,"content":822},[823,828,833,838,861,866,871,876,881,886,891,896,901,906,911,916,921,926,931,936,941,946,951,956,961,966,971,976,981,986,991,996,1001,1006,1011,1016,1021,1026,1031,1036,1041,1046,1051,1056,1061,1098,1103,1108,1113,1118],{"type":32,"attrs":824,"content":825},{"textAlign":44},[826],{"text":827,"type":36},"Whether it's a not-for-profit organisation responding to rising demand, a membership body looking to improve engagement, or an energy business navigating increasing regulatory complexity, the same challenge often emerges: technology investments alone don't create meaningful transformation.",{"type":32,"attrs":829,"content":830},{"textAlign":44},[831],{"text":832,"type":36},"The organisations achieving the strongest outcomes are not necessarily investing in more platforms, more tools or more systems. Instead, they are focusing on organisational capability, ensuring their strategy, systems, data and customer experiences work together to support long-term goals.",{"type":32,"attrs":834,"content":835},{"textAlign":44},[836],{"text":837,"type":36},"Recent developments across both the community and energy sectors highlight why this shift in thinking matters.",{"type":32,"attrs":839,"content":840},{"textAlign":44},[841,843,850,852,859],{"text":842,"type":36},"Community sector leaders are calling for a ",{"text":844,"type":36,"marks":845},"$300 million transformation fund focused on cybersecurity, workforce capability and digital infrastructure.",[846],{"type":41,"attrs":847},{"href":848,"uuid":44,"anchor":44,"custom":849,"target":45,"linktype":46},"https:\u002F\u002Fwww.communitydirectors.com.au\u002Farticles\u002Fwhat-not-for-profit-leaders-need-to-know-in-2026",{},{"text":851,"type":36}," At the same time, the Federal Government has committed ",{"text":853,"type":36,"marks":854},"$97.2 million to establish a new Consumer Energy Resources National Technical Regulator,",[855],{"type":41,"attrs":856},{"href":857,"uuid":44,"anchor":44,"custom":858,"target":45,"linktype":46},"https:\u002F\u002Fwww.solarquotes.com.au\u002Fblog\u002Ffederal-budget-2026-home-electrification\u002F",{},{"text":860,"type":36}," reflecting the increasing complexity of Australia's energy transition.",{"type":32,"attrs":862,"content":863},{"textAlign":44},[864],{"text":865,"type":36},"While these developments relate to different sectors, they point to the same underlying reality. As organisations face growing complexity, stronger digital capability is becoming essential to delivering services, managing risk, meeting stakeholder expectations and adapting to change.",{"type":143,"attrs":867,"content":868},{"level":145,"textAlign":44},[869],{"text":870,"type":36},"Why digital transformation projects often fall short",{"type":32,"attrs":872,"content":873},{"textAlign":44},[874],{"text":875,"type":36},"Many organisations have spent years investing in digital transformation initiatives.",{"type":32,"attrs":877,"content":878},{"textAlign":44},[879],{"text":880,"type":36},"They've launched new websites, implemented CRM platforms, migrated systems, automated workflows and adopted new collaboration tools. These projects often deliver value, but they don't always solve the broader challenges leaders are trying to address.",{"type":32,"attrs":882,"content":883},{"textAlign":44},[884],{"text":885,"type":36},"It's common to see organisations with modern technology stacks still struggling with fragmented customer experiences, disconnected data, duplicated effort and limited visibility across the business.",{"type":32,"attrs":887,"content":888},{"textAlign":44},[889],{"text":890,"type":36},"This happens because digital transformation is rarely a technology problem alone.",{"type":32,"attrs":892,"content":893},{"textAlign":44},[894],{"text":895,"type":36},"Technology can enable change, but sustainable transformation depends on how effectively an organisation aligns its systems, processes, people and strategy.",{"type":32,"attrs":897,"content":898},{"textAlign":44},[899],{"text":900,"type":36},"Without that alignment, even the best technology can struggle to deliver meaningful outcomes.",{"type":143,"attrs":902,"content":903},{"level":145,"textAlign":44},[904],{"text":905,"type":36},"Complexity is becoming the defining challenge",{"type":32,"attrs":907,"content":908},{"textAlign":44},[909],{"text":910,"type":36},"One of the most significant shifts we see across industries is the growing level of organisational complexity.",{"type":32,"attrs":912,"content":913},{"textAlign":44},[914],{"text":915,"type":36},"Leaders are being asked to manage increasing stakeholder expectations, changing regulatory environments, workforce pressures and growing volumes of information. Customers and communities expect seamless experiences. Boards expect better visibility and reporting. Teams need tools that help them work more effectively rather than adding another layer of administration.",{"type":32,"attrs":917,"content":918},{"textAlign":44},[919],{"text":920,"type":36},"In many organisations, these pressures expose gaps that have developed over time.",{"type":32,"attrs":922,"content":923},{"textAlign":44},[924],{"text":925,"type":36},"Systems have been implemented to solve specific problems. Processes have evolved around organisational structures. Data lives in multiple locations. Customer journeys cross different teams and platforms.",{"type":32,"attrs":927,"content":928},{"textAlign":44},[929],{"text":930,"type":36},"Individually, none of these issues may seem significant. Together, they create friction that slows decision-making, impacts customer experience and makes it harder for organisations to adapt.",{"type":32,"attrs":932,"content":933},{"textAlign":44},[934],{"text":935,"type":36},"This is why organisational capability has become such an important strategic consideration.",{"type":32,"attrs":937,"content":938},{"textAlign":44},[939],{"text":940,"type":36},"The challenge is no longer simply adopting technology. The challenge is creating an organisation that can use technology effectively to respond to changing circumstances.",{"type":143,"attrs":942,"content":943},{"level":145,"textAlign":44},[944],{"text":945,"type":36},"What this means for the not-for-profit sector",{"type":32,"attrs":947,"content":948},{"textAlign":44},[949],{"text":950,"type":36},"The community sector provides a strong example of this challenge in practice.",{"type":32,"attrs":952,"content":953},{"textAlign":44},[954],{"text":955,"type":36},"Demand for services continues to grow while funding pressures remain. At the same time, organisations are expected to strengthen cybersecurity, improve reporting, demonstrate impact and provide better experiences for clients, donors, members and stakeholders.",{"type":32,"attrs":957,"content":958},{"textAlign":44},[959],{"text":960,"type":36},"Many not-for-profits are managing these expectations with systems that have evolved incrementally over many years. Technology decisions have often been shaped by funding availability, program requirements and immediate operational needs rather than long-term digital strategy.",{"type":32,"attrs":962,"content":963},{"textAlign":44},[964],{"text":965,"type":36},"The proposed transformation fund reflects growing recognition that digital capability is no longer a discretionary investment.",{"type":32,"attrs":967,"content":968},{"textAlign":44},[969],{"text":970,"type":36},"Strong digital foundations help organisations understand their communities, reduce administrative burden, improve service delivery and make better decisions. More importantly, they create the organisational capability needed to respond to future challenges.",{"type":32,"attrs":972,"content":973},{"textAlign":44},[974],{"text":975,"type":36},"For not-for-profits, digital transformation is increasingly becoming a question of sustainability, resilience and impact.",{"type":143,"attrs":977,"content":978},{"level":145,"textAlign":44},[979],{"text":980,"type":36},"What this means for the energy sector",{"type":32,"attrs":982,"content":983},{"textAlign":44},[984],{"text":985,"type":36},"The energy sector is facing a different set of challenges, but many of the underlying themes are remarkably similar.",{"type":32,"attrs":987,"content":988},{"textAlign":44},[989],{"text":990,"type":36},"Australia's transition towards rooftop solar, batteries, electric vehicles and distributed energy resources is creating a far more connected and dynamic ecosystem. As consumers become more active participants in the energy system, organisations must manage increasing complexity across customer experience, operations, compliance and data.",{"type":32,"attrs":992,"content":993},{"textAlign":44},[994],{"text":995,"type":36},"The establishment of a new national regulator reflects the need for greater coordination and oversight as the sector matures.",{"type":32,"attrs":997,"content":998},{"textAlign":44},[999],{"text":1000,"type":36},"Success in this environment will depend on more than technical expertise. Organisations need the ability to connect information, systems and customer experiences in ways that support better decision-making and build trust.",{"type":32,"attrs":1002,"content":1003},{"textAlign":44},[1004],{"text":1005,"type":36},"As with the not-for-profit sector, digital capability is becoming a critical organisational competency rather than a standalone technology function.",{"type":143,"attrs":1007,"content":1008},{"level":145,"textAlign":44},[1009],{"text":1010,"type":36},"Building organisational capability for long-term success",{"type":32,"attrs":1012,"content":1013},{"textAlign":44},[1014],{"text":1015,"type":36},"The organisations navigating change most effectively tend to share a common characteristic.",{"type":32,"attrs":1017,"content":1018},{"textAlign":44},[1019],{"text":1020,"type":36},"They treat digital capability as a business capability.",{"type":32,"attrs":1022,"content":1023},{"textAlign":44},[1024],{"text":1025,"type":36},"Rather than viewing digital transformation as a series of disconnected projects, they focus on creating alignment between strategy, customer experience, data, systems and operations.",{"type":32,"attrs":1027,"content":1028},{"textAlign":44},[1029],{"text":1030,"type":36},"They understand that technology is only one part of the equation.",{"type":32,"attrs":1032,"content":1033},{"textAlign":44},[1034],{"text":1035,"type":36},"Strong organisational capability also depends on governance, clear processes, workforce capability, effective decision-making and a deep understanding of customer and stakeholder needs.",{"type":32,"attrs":1037,"content":1038},{"textAlign":44},[1039],{"text":1040,"type":36},"This approach creates organisations that are more adaptable, more resilient and better positioned to respond to future opportunities and challenges.",{"type":143,"attrs":1042,"content":1043},{"level":145,"textAlign":44},[1044],{"text":1045,"type":36},"Looking beyond digital transformation",{"type":32,"attrs":1047,"content":1048},{"textAlign":44},[1049],{"text":1050,"type":36},"The most important conversations organisations will have over the next few years are unlikely to be about software platforms or emerging technologies.",{"type":32,"attrs":1052,"content":1053},{"textAlign":44},[1054],{"text":1055,"type":36},"They will be about how organisations build the capability to adapt in an increasingly complex environment.",{"type":32,"attrs":1057,"content":1058},{"textAlign":44},[1059],{"text":1060,"type":36},"Questions such as:",{"type":299,"content":1062},[1063,1070,1077,1084,1091],{"type":302,"content":1064},[1065],{"type":32,"attrs":1066,"content":1067},{"textAlign":44},[1068],{"text":1069,"type":36},"Are our systems helping us achieve our strategic goals?",{"type":302,"content":1071},[1072],{"type":32,"attrs":1073,"content":1074},{"textAlign":44},[1075],{"text":1076,"type":36},"Do we have confidence in the data informing our decisions?",{"type":302,"content":1078},[1079],{"type":32,"attrs":1080,"content":1081},{"textAlign":44},[1082],{"text":1083,"type":36},"Are we creating seamless experiences for customers, members, clients and stakeholders?",{"type":302,"content":1085},[1086],{"type":32,"attrs":1087,"content":1088},{"textAlign":44},[1089],{"text":1090,"type":36},"Can our organisation respond quickly when circumstances change?",{"type":302,"content":1092},[1093],{"type":32,"attrs":1094,"content":1095},{"textAlign":44},[1096],{"text":1097,"type":36},"Are our technology investments delivering meaningful business outcomes?",{"type":32,"attrs":1099,"content":1100},{"textAlign":44},[1101],{"text":1102,"type":36},"These are ultimately questions about organisational capability.",{"type":32,"attrs":1104,"content":1105},{"textAlign":44},[1106],{"text":1107,"type":36},"The organisations that answer them well will be better equipped to navigate complexity, strengthen customer experience and deliver sustainable growth.",{"type":143,"attrs":1109,"content":1110},{"level":145,"textAlign":44},[1111],{"text":1112,"type":36},"How Grade helps organisations build digital capability",{"type":32,"attrs":1114,"content":1115},{"textAlign":44},[1116],{"text":1117,"type":36},"At Grade, we help organisations connect strategy, experience, technology and data to create meaningful outcomes.",{"type":32,"attrs":1119,"content":1120},{"textAlign":44},[1121],{"text":1122,"type":36},"Whether we're supporting a not-for-profit organisation to improve service delivery, helping a membership body strengthen engagement, or working with an energy business to simplify complex customer journeys, our focus is always the same: building the organisational capability required to thrive in a changing environment.","1",{"_uid":703,"lead":1125,"text":1126,"headline":1139,"alignment":638,"component":639,"isPageTitle":498,"showDivider":498,"useWideText":498,"useLargerTitle":498},"If your organisation is investing in digital transformation but struggling to connect strategy, systems and experience, we'd love to start a conversation about what's possible.",{"type":29,"content":1127},[1128],{"type":143,"attrs":1129,"content":1130},{"level":154,"textAlign":44},[1131],{"text":1132,"type":36,"marks":1133},"Request a free Executive Insight Session.",[1134,1138],{"type":41,"attrs":1135},{"href":759,"uuid":760,"anchor":1136,"custom":1137,"target":45,"linktype":762},"executive-insight-session",{},{"type":151},"Need some help?",{"_uid":1141,"title":1142,"plugin":17,"og_image":1143,"og_title":1142,"description":1144,"twitter_image":1143,"twitter_title":1145,"og_description":1146,"twitter_description":1147},"da9d4805-bc7e-40be-bb6d-f5f5c85603b8","The Challenge Isn't Technology. 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