Grade and AVJennings Redefine Digital Engagement for Australian Homebuyers

Aiming to enhance the online experience for AVJennings' customers, the collaboration has also improved operational efficiency for AVJennings' national marketing teams by streamlining internal processes, setting the stage for future innovations in the residential development sector.

Since 1932, AVJennings has been creating vibrant, diverse communities and remains dedicated to delivering exceptional living environments. Through their partnership with Grade, the company has reimagined its digital presence, making it easier for users to access property information while simplifying content management for the AVJennings team.

Individual state marketing managers now have the tools to effectively manage and optimise content, thanks to the new streamlined system, utilising Storyblok’s headless CMS.

"AVJennings has a proud history, and this partnership reflects our commitment to remaining at the forefront of digital transformation in the property development space,”

said Kylie Mannix, Head of Marketing at AVJennings.

"The new platform not only enhances our user experience but also enables our teams across Australia and New Zealand to manage content more effectively, ensuring we remain agile and responsive in a fast-changing market."

Streamlining Digital Operations for Operational Efficiency

The collaboration with Grade resulted in a reimagined platform designed with two primary objectives in support of overall marketing and business goals.

1. Streamline the user experience, making it easier for customers to find the property information they need.

2. Improve the accuracy of critical business and property information through integration with AVJennings’ ERP (Enterprise resource planning system)

3. Enhance content management for the internal AVJennings team, empowering individual state marketing managers and teams across Australia to take ownership of content.

Although only recently launched, early performance indicators already reveal a reduction in ineffective interactions (or “dead clicks”) by 82%, a promising sign of the new platform’s impact on user engagement and navigation. This new efficiency extends to internal operations as well, with simplified content workflows improving the speed and agility of AVJennings’ marketing efforts.

A Foundation for Ongoing Innovation

Looking forward, AVJennings is positioned for future-forward innovation around content hubs, with planned integrations into major real estate platforms. The omnichannel capabilities of the new platform also open up opportunities to bring the AVJennings experience into sales display centres, creating a more cohesive and engaging customer experience both online and offline, whilst the new decoupled architecture provides scope for a plethora of future products and platforms to build out the AVJennings digital ecosystem, supporting future integrations and partnerships that will continue to redefine Australia’s residential property market.

"We’re thrilled to leverage this technology foundation and partnership. This will empower us to foster innovation and craft dynamic and engaging omnichannel experiences that can evolve alongside our customers’ needs."

shared Vinay Raja, AVJennings' Creative & Digital Director. Grade Founder and CEO Matt Bachle added,

"We’re proud to have been chosen by AVJennings to reimagine their digital platform, delivering a seamless, intuitive experience for homebuyers while streamlining content management for their teams. With a robust technical foundation in place, AVJennings is well-equipped to stay agile and responsive in an ever-evolving market. We look forward to supporting their vision through an ongoing partnership, for both BAU and innovation work streams."

About Grade

Grade is a digital studio that builds high-quality, user-friendly products in collaboration with organisations committed to having a positive impact on people and the planet. With a focus on positive impact, Grade partners with organisations to develop cutting-edge solutions that empower communities and drive innovation.

About AVJennings

With over 90 years’ experience, AVJennings is a trusted, community-driven developer building brighter futures across Australia and New Zealand. With a focus on community-centric development, AVJennings enhances the quality of life for residents and creates lasting, vibrant neighbourhoods.