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Brand & Design Systems

How can your organisation cut through the noise? It's more than what you look like or what you stand for – it's about personality and connection.

Grade reaches beyond the surface to engage with your audience by understanding them - what drives them, what brings them joy – and where does your brand fit the story they tell about themselves?

  • Brand Review – are you speaking to your audience?

  • Brand Refresh – to bring you back to life in an evolved or completely new way

  • Brand Book – to help your story spread without hearsay or uncertainty

  • Design Systems – to provide control alongside creativity through well-defined rules, tokens and modular patterns

  • Websites and Apps – delivering the brand while serving its purpose

  • Channel strategy – meeting people where they are, regardless of who they are

Selected Work