AVJennings
Transforming the digital experience for AVJennings: a future-ready digital platform.
- Front-End BuildBack-End BuildCustom APICMS DevelopmentUXWireframingDesignAccessibilityMigration
- avjennings.com.au
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Challenge
AVJennings, a cornerstone in Australian residential property development since 1932, sought a transformative digital solution to modernise its platform.
Known for creating vibrant communities, AVJennings recognised the need for a future-ready system to streamline operations and deliver an exceptional user experience.
With limitations of the previous, outdated platform significantly impacting both customer experience and team efficiency, the challenge was clear: modernise the digital ecosystem while maintaining agility and supporting both internal and external users. The project presented an opportunity to revive the platform's design, integrate innovative technologies, and empower state marketing managers across Australia with better tools for content management.
Grade’s solution supported AVJennings’ successful transition to a brand new, modern digital platform that not only enhances user interactions but also empowers internal teams to be more responsive. The result is a scalable, intuitive system that integrates seamlessly into AVJennings’ workflow, with the flexibility to expand into future innovations like omnichannel capabilities and real estate platform integrations.
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Solution
Partnering with AVJennings, Grade implemented a comprehensive digital transformation.
Storyblok Headless CMS Integration: A brand new, flexible, scalable, and efficient platform for streamlined content management and future-proof growth.
Modern User Interface: A seamless, intuitive experience tailored for homebuyers to quickly find property information and explore AVJennings’ offerings.
Streamlined Content Management: Empowering state marketing managers with tools to efficiently manage content, reducing reliance on developers.
SEO-Optimised Platform: Technical structures and baked-in SEO capabilities that significantly improved organic search rankings across key communities.
Omnichannel Readiness: Positioned to extend the platform into physical sales centres and beyond for cohesive online and offline experiences.
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Results
The impact of the new AVJennings platform has been transformative.
82% Reduction in Dead Clicks: Streamlined navigation for customers.
Improved Organic Search Rankings: Pages for communities like Spring Farm in Evergreen moved from page 7 to page 1 on Google, outperforming paid campaigns in visibility.
Efficient Data Migration: Transitioned all content from the old platform to the new system in just six days, with the new platform launching a day ahead of schedule.
Enhanced Mobile Experience: Optimised for mobile users, providing a significantly improved browsing experience.
Empowered Teams: Marketing teams across Australia now manage content autonomously, launching campaigns faster and with greater consistency.
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The foundation we’ve built is incredibly powerful. The new platform delivers a seamless user experience for our customers while equipping our marketing teams with the tools to create and optimise content efficiently.
This partnership has set us up for future innovation and continues to drive results beyond expectations.
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