Hamilton Centre
Grade reinvigorated the Hamilton Centre website by delivering a user-centric platform tailored to meet the needs of their diverse audience of professionals, individuals and supporters.
- UIDesignUXAccessibility
- www.hamiltoncentre.org.au
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Problem
The newly established Hamilton Centre required a robust digital platform that could meet the diverse needs of its audience whilst aligning with the centre’s vision of integrated care.
By facilitating the sharing of valuable information and resources, Grade sought to empower the Hamilton Centre team in transforming how service providers, individuals, and their families interacted with and benefitted from its services.
Established in 2023, Hamilton Centre is a statewide specialist centre for addiction and mental health services managed by Turning Point. It was created following the Victorian Government's investment in integrated care, as recommended by the Royal Commission into Victoria's Mental Health System (2021).
Taking into account the need for optimal functionality, usability and scalability with a diverse audience that included 3 distinct user groups (Service Providers, Individuals and Families and Carers), our challenge lay in designing a user-centric website that not only provided essential information but also facilitated engagement, education, and support for individuals seeking help or resources related to addiction and mental health. Additionally, the website needed to integrate seamlessly with existing platforms, offer flexibility for future growth, and adhere to industry standards and best practices.
Recognising the opportunity to leverage digital solutions to enhance accessibility, awareness, and support for mental health and addiction services, Grade proposed a comprehensive development plan, closely collaborating with brand partners Supersolid to bring Hamilton Centre’s new brand identity to life. This plan aimed to address the challenges faced by the Hamilton Centre team while capitalising on the opportunity to create a transformative digital experience for users.
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Solution
Grade and Supersolid collaborated to redevelop and enhance the digital presence of Hamilton Centre, creating a transformative user experience that boosted accessibility, awareness, and support for mental health and addiction services.
Phased approach to website redevelopment, starting with user needs analysis, technical requirements, and design considerations
Emphasis on user experience and design simplicity for an intuitive and engaging platform
Implementation of a flexible, secure, and scalable content management system (CMS)
Front-end development focused on speed, accessibility, and functionality, with mobile responsiveness
Advocacy for modular codebase and headless CMS architecture for agility, scalability, and future integrations
Commitment to meeting WCAG standards and ensuring inclusivity for all users through accessibility features
Integration with third-party services, including CRM systems and analytics tools, to enhance functionality and data insights
Enhancement of specific functionalities crucial to operations, such as the reconstruction of the referral form for streamlined access to essential information and support services
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Results
With a focus on scalability and flexibility, the redesigned website empowers the Hamilton Centre team to adapt to evolving user needs and technological advancements.
Over 4,000 new unique users since the website launch
Over 700 unique users visiting the Events page
300 referrals since the website launch, taking total referrals since the Centre launched in April 2023 to almost 1000 referrals (as of June 2024)
Enhanced accessibility features ensure inclusivity and facilitate the sharing of valuable resources and information with the community, transforming how the centre interacts with service providers, individuals, and their families, such as:
A training calendar offering professional development opportunities on co-occurring conditions, along with the latest news and research in the field.
A new podcast series on co-occurring conditions, catering to individuals, families, and workers seeking insights into integrated care.
The website hosts the Hamilton Centre Educational program, designed to enhance the capabilities of workers in Victoria's mental health and AOD sectors.
Service providers have shared that "The referral form is pretty straightforward and user-friendly, making it easier for healthcare workers to access support for their clients." (Medina Bajrektarevic, Social Worker)
This collaborative effort between Grade and Hamilton Centre on its website has positioned the organisation for long-term success, fostering a supportive and welcoming online environment delivering vital services to professionals, individuals and communities.
Working with Grade has been a great experience of teamwork and professionalism. The team was really flexible during the website development, tackling challenges together and ensuring we delivered the project on time and with great quality.