BOOM! Power
Grade joined forces with BOOM! Power to support their vision of electrifying over 100 million homes before 2050, by creating concept designs for the home electrification “one stop shop” platform’s user interface and experience.
- UXDesignWireframingUI
- boompower.com.au
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BOOM! Power is Australia’s leading home electrification software platform, trusted by government and businesses, providing a one-stop shop for products & solutions. In the first phase of work, BOOM! Power tasked Grade with reimagining their marketplace user experience.
Established in 2017, BOOM! Power is Australia’s leading home electrification software platform, trusted by government and businesses, providing a one-stop shop for products & solutions. BOOM! Power's comprehensive software solutions facilitate the transition to all-electric power for Australian homes, aligning with their mission to eliminate carbon emissions by providing products and services that drive household electrification.
Knowing that understanding and articulating the home electrification customer journey and experience was essential to their success, BOOM! Power tasked Grade, with redesigning their user interface and reimagining the user experience of their marketplace for clients. BOOM! Power also sought opportunities to enhance user engagement and satisfaction on the platform and establish BOOM! Power as a key player in the home electrification market by clearly demonstrating their unique value proposition.
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Solution
Grade collaborated closely with BOOM! Power to address these challenges and seize the opportunities. Grade’s approach involved thorough research to understand BOOM! Power's target audiences and their needs, designing a user friendly and visually appealing UI for the platform, and producing high quality explainer content.
Research and discovery to understand BOOM! Power's target audiences and their needs.
Thorough UX to address complex marketplace challenges.
The creation of visual aids and animations to simplify complex concepts.
Produced high-quality explainer content that clearly communicates the benefits and functionalities of BOOM! Power’s offerings.
Developed clear and concise messaging to communicate the benefits of BOOM! Power’s solutions.
Further developed the UI for the “one stop shop” platform, to support users and enhance visual appeal.
Extensive prototyping and design, ensuring compatibility with various devices and platforms for a seamless user experience.
Advocacy for modular codebase and headless CMS architecture for agility, scalability, and future integrations.
Commitment to meeting WCAG standards and ensuring inclusivity for all users through accessibility features.
Integration with third-party services, including CRM systems and analytics tools, to enhance functionality and data insights.
Enhancement of specific functionalities crucial to operations, such as the reconstruction of the referral form for streamlined access to essential information and support services.
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Results
Grade reimagined BOOM! Power's market position by designing user engagement through improved UI design, clear explainer materials, and well-received digital tools, solidifying their reputation as home electrification leaders:
Significantly improved user engagement design with enhanced UI concept.
Explainer materials supporting BOOM! Power to clearly convey their value proposition to potential clients, facilitating better understanding and engagement.
Enhanced designs for digital tools and communication materials that received positive feedback from stakeholders.
Strengthened positioning for BOOM! Power as an innovative and customer-centric company in the home electrification market.
Future Work
We look forward to further collaboration with BOOM! Power to develop desktop designs and further develop their innovative platform in the near future.
It was important to us to work with a design agency that shares our values around sustainability.
The Grade team brought these shared values, an ability to hit the ground running and exceptional product expertise to deliver quality work for BOOM! Power. They were a pleasure to work with.