About Grade.
Grade is a digital partner that helps organisations navigate complexity, find clarity, and build for lasting impact.
Grade was founded in 2012 with a simple mission: to do digital better.
From the beginning, we’ve cared about how work gets done, not just what gets shipped.
We started small, with a focus on quality over quantity and a belief that good work and a good life shouldn’t be at odds.
As we grew, so did our ambition. We’ve built six products of our own and many more with our clients and partners, and our work has evolved from delivery into strategy, discovery, and long-term platform thinking.
Today, we’re an independent, senior team working across strategy, design, and technology. We’re B Corp certified and carbon neutral, and we choose to work with organisations who care about the impact they have. Our values haven’t changed: meaningful work, long-term relationships, and building things that truly matter.
)
)
Our Team.
We’re an independent team of senior strategists, designers, technologists, and product leaders who bring deep experience to every engagement.
We’ve spent years working inside complex organisations, building platforms, shaping products, and helping teams navigate change and uncertainty.
We ask the hard questions, stay curious, and care deeply about what we make and the relationships we build along the way.
We believe:
Good work starts with understanding
Clarity beats complexity
Outcomes matter more than outputs
Human needs should lead technology, not the other way around
:quality(90))
Abbey Batchelor
Strategy Director
:quality(90))
Adam Robertson
Technical Director
:quality(90))
Andy Burns
Finance Director
:quality(90))
Christopher Coward
Senior Product Manager
:quality(90))
Dan Pacey
Interaction Design Director
:quality(90))
Justine Marino
General Manager
:quality(90))
Matt Bachle
Founder and CEO
:quality(90))
Simon Morgan
Commercial Director (Fractional)
Our Values.
Principled
We hold high standards for ourselves and our partners. We believe integrity, quality, and ethics matter, even when they come with a cost.
Pragmatic
We balance ambition with realism. We stay grounded, practical, and solutions-focused, recognising that meaningful progress is rarely linear.
Collaborative
We work in partnership, not hierarchy. We invest deeply in relationships, shared ownership, and mutual respect.
Honest
We value clarity over performance. We believe transparency builds trust, and trust builds better outcomes.
What we Offer.
We help organisations move from clarity to action through strategy, design, and technology.
Our work is collaborative, pragmatic, and grounded in real-world experience, supporting teams from early direction-setting through to delivery and long-term growth.
Proud to work with...
)
)
)
)
)
)
)
)
)
)
)
)
)
)
We make good things.
We make good things happen.
Our Impact.
Grade is proudly B Corp™ certified and carbon neutral, which means we hold ourselves accountable not just for what we build, but for how we operate and the impact we have on the world around us.
We believe businesses can be a force for good, and we’re committed to doing our part through the work we do, the way we do it and who we do it with.
Learn more about our commitment to making a positive impact.
)
)
)
)
Partnering for Positive Impact.
Our Network
Our specialist partner network provides complementary services ranging from brand and marketing to legal and accounting
If you’re a specialist or agency with aligned values and a focus on positive impact we would love to hear from you.
Partner with Us
From collaborating on new opportunities to optimising existing products, we work in close partnership with your team.
If you’re exploring a new direction, a new platform, or what to do next, we’d love to talk. Get in touch.